WHO WE ARE

The Kuutch Collective

Diverse team of hands in the air in a celebratory clap

At Kuutch, we believe in being well to do well.

Curious about our name? "Kuutch" is inspired by the Welsh word "cwtch", a word that means more than just a hug. It’s a feeling of safety, support, and coming home, and that’s exactly what we want people to experience at work. When people feel valued, supported, and able to bring their whole selves to work, they don’t just perform better, they lead, create, and grow.

Kuutch was founded by Samantha Tremlin, a senior leader with extensive experience in STEM, manufacturing, sales, and retail, as well as a strong background in holistic health, coaching, and workplace wellbeing. Samantha has led global wellbeing initiatives in high performance industries, gaining firsthand insight into how businesses can fuel success without sacrificing their people in the process.

At Kuutch, we bring together experts in workplace wellbeing, leadership development, transformation, mental health, holistic health and culture change. Together, we form The Kuutch Collective, a team of specialists with deep expertise in strategy, coaching, policy development, employee engagement and leadership transformation. We don’t believe in generic solutions. We embed real change into organisations, ensuring that wellbeing and performance work together, not against each other.

We’re not here to sell quick fixes. The Kuutch Collective is a movement, a team of experts pushing back against outdated ways of working. We’re here to redesign work so people can think clearly, lead boldly, and perform at their best, without burning themselves out in the process.

Meet the Team

A diverse group of subject matter experts in wellbeing, mental health, holistic health, and coaching, dedicated to enhancing workplace wellness and performance.

Samantha Tremlin

Founder, CEO & Wellbeing Strategist

Samantha is a workplace wellbeing strategist, leadership disruptor, coach and Positive Psychology & Energy Practitioner, helping organisations rethink leadership, culture, and performance by embedding wellbeing as a business strategy, not a perk.

With over 25 years in corporates, including STEM as Global Wellbeing Lead at Dyson, Sam has led cross-functional teams, managed complex operations, and coached executives, senior leaders, and high performing teams at organisations like Dyson and The Prince’s Trust. She has seen firsthand the disconnect, companies driving innovation while their people are running on empty.

Her work transforms workplace culture, develops conscious leaders, and drives sustainable performance by blending science, energy, and human potential. Having burned out in a toxic, high pressure workplace, Sam knows the cost of outdated leadership firsthand. That experience led her to neuroscience, positive psychology, energy practices, and conscious leadership, and ultimately, to building Kuutch, our consultancy dedicated to fixing the way we work.

She is also the Co-Host of 'The Future of Work is Human' Podcast and 'The Wednesday Woo Woo Show', bringing science, energy, and leadership transformation into the conversation.

Amanda Whitlock

Wellbeing & Mental Health Specialist

Amanda is a licensed MHFA England instructor, specialising in wellbeing and mental health consultancy, training, and workshops. She also works as a Corporate Wellbeing Coach and Bereavement and Loss Support Practitioner. In addition, Amanda is an Accredited Trainer for Clarity 4D personality profiling and an Associate for an HR consultancy focused on HR investigations and culture reviews.

With 15 years of experience in the charity sector, Amanda’s most recent role was as National Wellbeing Manager for a charity dedicated to supporting older people with advice and guidance.

Outside of work, Amanda enjoys the outdoors in rural Dorset and spending time with her grown-up family.

Jennifer (Jeni) Crane

Clinical Nutritionist & Nutritional Therapist

Jennifer’s journey into nutrition began in 2004 after being diagnosed with Polycystic Ovary Syndrome (PCOS). Determined to take control of her health, she discovered the power of food and lifestyle changes in managing her symptoms.

She retrained as a Clinical Nutritional Therapist, graduating from the College of Naturopathic Medicine in 2018. Since then, she has supported hundreds of clients through her online clinic, helping them feel their best through simple, effective nutrition strategies.

Jennifer is accredited by BANT and regulated by the CNHC. She specialises in:

Nutrition for mental wellbeing
Sleep support through diet
Hormonal balance
Gut health & digestion
Energy & performance

Her approach is warm, practical, and rooted in real-life solutions to help clients get back to feeling like themselves.

Debra Peltz

Wellbeing & Business Support Specialist

With a background in workplace wellbeing, neurodiversity, and business support, Debra is passionate about creating healthier, more inclusive workplaces. She has over 25 years of experience supporting senior leaders across different sectors and now focuses on fostering environments where people feel valued and supported.

She founded the Cross Sector Wellbeing Forum and is part of Let’s Improve Workplace Wellbeing Leadership Team. As a Workplace Neurodiversity Instructor, she helps organisations better support neurodivergent employees.